Marketing

Attract new consumers, bring them into the fold and strengthen existing relationships with AOTV’s fully integrated marketing suite of digital branding services.




Branding

Establish Brand Recognition that resonates with your customers. AOTV will customize a goal oriented digital branding strategy unique to your winery and wines.




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Compliance

Digital compliance for Privacy and Accessibility is now mandated by law and is being enforced. AOTV can assist in driving relationships with trust and digital compliance using our specialized solutions for Privacy and ADA compliance.

 

Advertising

Successfully connect with your audience using AOTV’s full stack media outreach solutions.

  • Our platform is designed specifically for the wine industry.
    • Advanced, scalable and flexible, our tools and technologies are the industry's best-of-breed for inbound and outbound strategies.
  • We will ensure that your ad campaigns run with optimal balance of creativity and technology.
  • AOTV provides expert guidance and support in the following.
    • SEO | SEM
    • Display and Keyword marketing
    • Social advertising
    • Email marketing
    • Digital couponing
    • Referral Programs
    • Social Media Contests
    • Programmatic & Targeted advertisement
    • Mobile outreach

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Branding

Forge electrical connections between your winery and your customers to achieve loyalty and advocacy. Your brand is your promise to your customer...it defines what they can expect from your wines and differentiates you from other wineries.

  • Recognition
    Does your brand stand out in the sea of wine labels? AOTV's branding process utilizes data, analytics and industry knowledge to design and execute effective unique branding strategies that will set you apart from your competition
  • Uniqueness
    What makes your wines unique? Does your brand have a Unique Selling Proposition (USP)? Do your customers identify and associate with your brand's USP? Partner with AOTV to give your winery a distinctive identity. Working together in concert, we will design a uniquely crafted approach to create a consistent brand voice.
  • Awareness
    To what degree has your winery created brand awareness? To be identified as a successful brand, it is vital to reach consumers through multiple channels. In partnership with AOTV you will connect with influencers,distributors, retailers, restaurateurs, wine consumers, and industry leaders in unique ways to drive awareness.

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Privacy and Accessibility regulations are a serious issue. AOTV will work with you to ensure your website is fully compliant.

  • ADA Title III federal lawsuits filed against wineries and other small businesses is escalating. ADA-related lawsuits topped 10,000 in 2018, up 33% from 2017. Nearly 2000 of the federal lawsuits were about inaccessible websites.
  • Wineries face a very serious challenge complying to ADA due to the intricacies involved.
  • AOTV understands the regulations. When it comes to business risks, we have partnered with industry specialists to build a comprehensive solution that involves technology, process and transparency to resolve gaps and achieve compliance goals.

Ready when you are    Get in touch

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